Hello! I'm Eric Davidson, an Art Director and brand designer who turns ideas into visuals that work for a brand. My experience spans industries from food & beverage to commercial real estate to retail, working as both a freelancer and as part of dynamic marketing teams. Based in Brooklyn, I currently lead creative direction at Collina Brands, an alcohol startup, shaping our spirits portfolio from identity and packaging to each brand's visual voice. My expertise spans branding, illustration, media production, UI/UX, and packaging, using tools like Adobe Creative Suite, Figma, and Framer. I thrive on tackling complex challenges with enthusiasm and creativity, and I'm always looking for the next opportunity to grow, both as a designer and as a leader.