CATEGORY:
NATIONAL
SPICY
MARGARITA
WEEK
NATIONAL SPICY
MARGARITA WEEK
LOCATION:
BROOKLYN, NY
INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE INDESIGN & ILLUSTRATOR
ADOBE
INDESIGN &
ILLUSTRATOR
BUILT:
2023
.01 REQUEST:
.01 REQUEST:
Tanteo Spirits established National Spicy Margarita Day, celebrated every January 26th, and kicks it off with National Spicy Margarita Week, a full week of celebrations leading up to the day to boost wintertime sales. The campaign also supports environmental causes, donating $1 from every Tanteo cocktail sold to nonprofits focused on cleaning and preserving waterways. For 2024, Tanteo wanted fun, eye-catching materials that captured the flavors of their signature cocktail, the spicy jalapeño margarita, across menus, coasters, posters, and select social media.
Tanteo Spirits established National Spicy Margarita Day, celebrated every January 26th, and kicks it off with National Spicy Margarita Week, a full week of celebrations leading up to the day to boost wintertime sales. The campaign also supports environmental causes, donating $1 from every Tanteo cocktail sold to nonprofits focused on cleaning and preserving waterways. For 2024, Tanteo wanted fun, eye-catching materials that captured the flavors of their signature cocktail, the spicy jalapeño margarita, across menus, coasters, posters, and select social media.
.02 DELIVERY:
.02 DELIVERY:
I led creative for the campaign, built around one idea, a Spicy Margarita Summer Paradise. I illustrated a giant margarita glass transformed into a cocktail paradise. Tiny people relaxed inside it, enjoying it like a tropical escape. The idea was to capture both the flavor and the feeling of a Tanteo margarita. This illustration became the visual foundation for the full campaign, extending across menus, coasters, flyers, and social media.
I led creative for the campaign, built around one idea, a Spicy Margarita Summer Paradise. I illustrated a giant margarita glass transformed into a cocktail paradise. Tiny people relaxed inside it, enjoying it like a tropical escape. The idea was to capture both the flavor and the feeling of a Tanteo margarita. This illustration became the visual foundation for the full campaign, extending across menus, coasters, flyers, and social media.
.03 RESULT:
.03 RESULT:
The campaign got a great reaction. The eye-catching illustrations helped draw people in, driving roughly 50,000 QR code scans. More than 60,000 Tanteo cocktails were sold during the promotion, raising an estimated $60,000+ for environmental nonprofits. It was a clear jump from previous efforts.
The campaign got a great reaction. The eye-catching illustrations helped draw people in, driving roughly 50,000 QR code scans. More than 60,000 Tanteo cocktails were sold during the promotion, raising an estimated $60,000+ for environmental nonprofits. It was a clear jump from previous efforts.
WANT A CLOSER LOOK?
Click the button below to get a high resolution PDF of the booklet above to get a better look.
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026