CATEGORY:
NATIONAL
SPICY
MARGARITA
WEEK
NATIONAL SPICY MARGARITA WEEK
LOCATION:
BROOKLYN, NY
INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE INDESIGN & ILLUSTRATOR
ADOBE
INDESIGN &
ILLUSTRATOR
BUILT:
2023
.01 REQUEST:
.01 REQUEST:
Tanteo Spirits established National Spicy Margarita Day, occurring annually on January 26th, to boost wintertime sales. The campaign also supports environmental causes, donating $1 from every Tanteo cocktail sold to nonprofits focused on cleaning and preserving waterways. For 2024, Tanteo wanted fun, eye-catching materials that visually captured the flavors of their signature cocktail: the spicy jalapeño margarita, across menus, coasters, posters, and select social media.
Tanteo Spirits established National Spicy Margarita Day, occurring annually on January 26th, to boost wintertime sales. The campaign also supports environmental causes, donating $1 from every Tanteo cocktail sold to nonprofits focused on cleaning and preserving waterways. For 2024, Tanteo wanted fun, eye-catching materials that visually captured the flavors of their signature cocktail: the spicy jalapeño margarita, across menus, coasters, posters, and select social media.
.02 DELIVERY:
.02 DELIVERY:
Community, fun, relaxation, and a spicy cocktail, what better way to represent the joy of a spicy margarita than a Spicy Margarita Summer Paradise? I captured both the flavors and feelings of a Tanteo margarita by illustrating a giant margarita glass transformed into a beach getaway, with tiny people enjoying it as if it were a tropical escape. This illustration became the visual foundation for the full campaign, extending across menus, coasters, flyers, and social media.
Community, fun, relaxation, and a spicy cocktail, what better way to represent the joy of a spicy margarita than a Spicy Margarita Summer Paradise? I captured both the flavors and feelings of a Tanteo margarita by illustrating a giant margarita glass transformed into a beach getaway, with tiny people enjoying it as if it were a tropical escape. This illustration became the visual foundation for the full campaign, extending across menus, coasters, flyers, and social media.
.03 RESULT:
.03 RESULT:
The campaign got a great reaction. The eye-catching illustrations helped draw people in, leading to a noticeable increase in QR code scans, donations, and awareness compared to previous efforts.
The campaign got a great reaction. The eye-catching illustrations helped draw people in, leading to a noticeable increase in QR code scans, donations, and awareness compared to previous efforts.
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Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026