CATEGORY:

PACKAGING

SUEGRO
LIQUEUR

SUEGRO LIQUEUR

LOCATION:

BROOKLYN, NY

INDUSTRY:

FOOD & BEVERAGE

FOOD &
BEVERAGE

TOOL(S):

ADOBE ILLUSTRATOR

ADOBE
ILLUSTRATOR

BUILT:

2024

.01 REQUEST:

.01 REQUEST:

Tanteo Spirits was expanding beyond tequila into a new line of liqueurs. The CEO developed the concept with his father-in-law and named the brand Suegro, the Spanish word for father-in-law. He needed branding built from the ground up to bring the new liqueur to life.

Tanteo Spirits was expanding beyond tequila into a new line of liqueurs. The CEO developed the concept with his father-in-law and named the brand Suegro, the Spanish word for father-in-law. He needed branding built from the ground up to bring the new liqueur to life.

.02 DELIVERY:

.02 DELIVERY:

I built the creative concept around weddings, symbolizing the union of two elements. Just as marriage brings two people together, Suegro represents the blending of a liqueur and a spirit into one distinctive cocktail. Most weddings are filled with photographers, friends, and family capturing moments to cherish. Each design draws inspiration from a blend of traditional Mexican and American wedding photography. An embossed border highlights each image, giving it the look and feel of a framed photograph.

I built the creative concept around weddings, symbolizing the union of two elements. Just as marriage brings two people together, Suegro represents the blending of a liqueur and a spirit into one distinctive cocktail. Most weddings are filled with photographers, friends, and family capturing moments to cherish. Each design draws inspiration from a blend of traditional Mexican and American wedding photography. An embossed border highlights each image, giving it the look and feel of a framed photograph.

.03 RESULT:

.03 RESULT:

The packaging design was completed and ready for print. Like Espero, the launch was ultimately put on hold following Tanteo's acquisition.

The packaging design was completed and ready for print. Like Espero, the launch was ultimately put on hold following Tanteo's acquisition.

LEGEND:

LEGEND:

  1. Bouquet of flowers, symbolizing the blessing of the Virgin Mary, a nod to the spiritual traditions woven throughout Mexican wedding ceremonies.

  2. The Suegro himself, the father-in-law figure at the heart of the brand, visually inspired by René Magritte's famous surrealist painting "The Son of Man."

  3. A communion goblet, representing the cup the bride and groom drink from before they're married, a symbol of the union about to take place.

  4. A "We Got Married" truck, complete with a hidden Tanteo Tequila Easter egg tucked in the back, tying Suegro back to its parent brand.

  5. The wedding ring, representing the bride and the commitment being celebrated.

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026