
CATEGORY:
MEDIA
VIOLA &
SODA HUE
VIOLA & SODA HUE
LOCATION:
BROOKLYN, NY

INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE AFTEREFFECTS
ADOBE
ILLUSTRATOR
BUILT:
2026
REQUEST:
REQUEST:
The marketing team at Collina Viola had been following a trend on Instagram within the cocktail space, black-and-white footage that transitions into color. Since color plays a big role in their brand's marketing, this trend felt like a natural fit for us to try.
The marketing team at Collina Viola had been following a trend on Instagram within the cocktail space, black-and-white footage that transitions into color. Since color plays a big role in their brand's marketing, this trend felt like a natural fit for us to try.
DELIVERY:
DELIVERY:
The biggest part of this project was building out the layout. We wanted viewers to see the Collina Viola bottles in the background, with one bottle featured in the foreground. The background is mostly black and white, so that when the saturation kicked in, the cocktail would really pop against the muted background. After a few takes of placing the cocktail and adding the lemon drops, we had our shot.
The biggest part of this project was building out the layout. We wanted viewers to see the Collina Viola bottles in the background, with one bottle featured in the foreground. The background is mostly black and white, so that when the saturation kicked in, the cocktail would really pop against the muted background. After a few takes of placing the cocktail and adding the lemon drops, we had our shot.
RESULT:
RESULT:
The video performed well, helping Collina Viola grow its Instagram following.
The video performed well, helping Collina Viola grow its Instagram following.