
CATEGORY:
MEDIA
VIOLA &
SODA HUE
VIOLA & SODA HUE
LOCATION:
BROOKLYN, NY

INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE AFTEREFFECTS
ADOBE
ILLUSTRATOR
BUILT:
2026
.01 REQUEST:
.01 REQUEST:
Collina Viola's marketing team had been watching a trend on Instagram in the cocktail space. Footage that starts in black-and-white, then transitions into color. It was a natural fit, since color has always been central to the brand's marketing.
Collina Viola's marketing team had been watching a trend on Instagram in the cocktail space. Footage that starts in black-and-white, then transitions into color. It was a natural fit, since color has always been central to the brand's marketing.
.02 DELIVERY:
.02 DELIVERY:
I directed a videographer on how and when to shoot, while acting in the video myself. We built the shot around Collina Viola bottles in the background, with the cocktail up front and center. A muted, desaturated background gave the frame contrast, so once the color kicked in, the drink really popped against it. We went through a few takes to get the cocktail placement and the lemon drop just right before locking in the final shot.
I directed a videographer on how and when to shoot, while acting in the video myself. We built the shot around Collina Viola bottles in the background, with the cocktail up front and center. A muted, desaturated background gave the frame contrast, so once the color kicked in, the drink really popped against it. We went through a few takes to get the cocktail placement and the lemon drop just right before locking in the final shot.
.03 RESULT:
.03 RESULT:
The video performed well and helped grow Collina Viola's Instagram following.
The video performed well and helped grow Collina Viola's Instagram following.