CATEGORY:
PACKAGING
TANTEO
TEQUILA
TANTEO TEQUILA
LOCATION:
BROOKLYN, NY

INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE ILLUSTRATOR
& PROCREATE
ADOBE
ILLUSTRATOR
REDESIGNED:
2023
.01 REQUEST:
.01 REQUEST:
Tanteo Spirits wanted to update their bottles to make the tequila's infusions stand out and clean up the labels. The goal was a more premium look and one where viewers could spot that peppers are used in the tequila from afar and identify the exact pepper variety up close.
Tanteo Spirits wanted to update their bottles to make the tequila's infusions stand out and clean up the labels. The goal was a more premium look and one where viewers could spot that peppers are used in the tequila from afar and identify the exact pepper variety up close.
.02 DELIVERY:
.02 DELIVERY:
I illustrated the peppers in Procreate with a watercolor realism finish, giving the design a warmer, more authentic feel. I adjusted each label's color palette to match its corresponding pepper. I also refined the hand-drawn background text so it reads as if it were written directly on the label, rather than a pixelated image. Finally, I made the decorative elements bolder and more balanced so they stand out at a glance.
I illustrated the peppers in Procreate with a watercolor realism finish, giving the design a warmer, more authentic feel. I adjusted each label's color palette to match its corresponding pepper. I also refined the hand-drawn background text so it reads as if it were written directly on the label, rather than a pixelated image. Finally, I made the decorative elements bolder and more balanced so they stand out at a glance.
.03 RESULT:
.03 RESULT:
The updated labels helped boost sales and made it easier to market Tanteo Tequila as a spicy, pepper-infused spirit.
The updated labels helped boost sales and made it easier to market Tanteo Tequila as a spicy, pepper-infused spirit.









