
CATEGORY:
MEDIA
TANTEO
STANDOFF
HYPE
TANTEO
STANDOFF
HYPE
LOCATION:
BROOKLYN, NY

INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE AFTEREFFECTS
ADOBE
ILLUSTRATOR
BUILT:
2023
REQUEST:
REQUEST:
Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To get bartenders excited about competing and signing up, we needed a hype video that would build buzz ahead of the deadline.
Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To get bartenders excited about competing and signing up, we needed a hype video that would build buzz ahead of the deadline.
DELIVERY:
DELIVERY:
I started by hunting for a track with the right energy, something fun and fast that would grab attention on Instagram. From there, I pulled footage from the previous year's competition and cut it in chronological order, from entering the building to the final round. I edited the clips to hit on the beat so the video would flow with the music. Then color graded the footage and layered in light bleeds throughout to give it a little extra polish and energy.
I started by hunting for a track with the right energy, something fun and fast that would grab attention on Instagram. From there, I pulled footage from the previous year's competition and cut it in chronological order, from entering the building to the final round. I edited the clips to hit on the beat so the video would flow with the music. Then color graded the footage and layered in light bleeds throughout to give it a little extra polish and energy.
RESULT:
RESULT:
The video helped drive a strong increase in submissions for the bartending competition.
The video helped drive a strong increase in submissions for the bartending competition.