CATEGORY:

MEDIA

TANTEO
STANDOFF
HYPE

TANTEO
STANDOFF
HYPE

LOCATION:

BROOKLYN, NY

INDUSTRY:

FOOD & BEVERAGE

FOOD &
BEVERAGE

TOOL(S):

ADOBE AFTEREFFECTS

ADOBE
ILLUSTRATOR

BUILT:

2023

REQUEST:

REQUEST:

Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To get bartenders excited about competing and signing up, we needed a hype video that would build buzz ahead of the deadline.

Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To get bartenders excited about competing and signing up, we needed a hype video that would build buzz ahead of the deadline.

DELIVERY:

DELIVERY:

I started by hunting for a track with the right energy, something fun and fast that would grab attention on Instagram. From there, I pulled footage from the previous year's competition and cut it in chronological order, from entering the building to the final round. I edited the clips to hit on the beat so the video would flow with the music. Then color graded the footage and layered in light bleeds throughout to give it a little extra polish and energy.

I started by hunting for a track with the right energy, something fun and fast that would grab attention on Instagram. From there, I pulled footage from the previous year's competition and cut it in chronological order, from entering the building to the final round. I edited the clips to hit on the beat so the video would flow with the music. Then color graded the footage and layered in light bleeds throughout to give it a little extra polish and energy.

RESULT:

RESULT:

The video helped drive a strong increase in submissions for the bartending competition.

The video helped drive a strong increase in submissions for the bartending competition.

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026