
CATEGORY:
MEDIA
TANTEO
STANDOFF
HYPE
TANTEO
STANDOFF
HYPE
LOCATION:
BROOKLYN, NY

INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE AFTEREFFECTS
ADOBE
ILLUSTRATOR
BUILT:
2023
.01 REQUEST:
.01 REQUEST:
Tanteo hosts an annual bartending competition, with the finals in Mexico. To get bartenders excited about signing up, we needed a hype video that would build buzz ahead of the deadline.
Tanteo hosts an annual bartending competition, with the finals in Mexico. To get bartenders excited about signing up, we needed a hype video that would build buzz ahead of the deadline.
.02 DELIVERY:
.02 DELIVERY:
I picked high-energy music that fit Instagram. Then I pulled footage from the previous competition and organized it chronologically, from entry through the final round. I synced the edits to the beat and added color grading. I also worked in light bleeds to punch up the visual energy.
I picked high-energy music that fit Instagram. Then I pulled footage from the previous competition and organized it chronologically, from entry through the final round. I synced the edits to the beat and added color grading. I also worked in light bleeds to punch up the visual energy.
.03 RESULT:
.03 RESULT:
The video helped drive submissions past 500 entries for the competition.
The video helped drive submissions past 500 entries for the competition.