
CATEGORY:
MEDIA
TANTEO
STANDOFF
ENTERY
TANTEO STANDOFF ENTERY
LOCATION:
BROOKLYN, NY

INDUSTRY:
FOOD & BEVERAGE
FOOD &
BEVERAGE
TOOL(S):
ADOBE AFTEREFFECTS
ADOBE
ILLUSTRATOR
BUILT:
2023
.01 REQUEST:
.01 REQUEST:
Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To support the event, they needed a clear and engaging "How-To" video to guide bartenders through the entry process and encourage participation.
Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To support the event, they needed a clear and engaging "How-To" video to guide bartenders through the entry process and encourage participation.
.02 DELIVERY:
.02 DELIVERY:
For this project, I wanted to make the directions as clear as possible. Each part of the video pairs text with a simple animation to show exactly what to do, with each scene flowing smoothly into the next. I added sound effects throughout to make the animations feel more engaging and realistic. Towards the end, I included live footage from the previous competition along with text highlighting the prizes, to help motivate people to sign up.
For this project, I wanted to make the directions as clear as possible. Each part of the video pairs text with a simple animation to show exactly what to do, with each scene flowing smoothly into the next. I added sound effects throughout to make the animations feel more engaging and realistic. Towards the end, I included live footage from the previous competition along with text highlighting the prizes, to help motivate people to sign up.
.03 RESULT:
.03 RESULT:
Getting the entry process to feel clear took a few passes, but the final video helped drive a strong increase in submissions for the bartending competition.
Getting the entry process to feel clear took a few passes, but the final video helped drive a strong increase in submissions for the bartending competition.