CATEGORY:
BRANDING
ROCKY'S
RIVER
REPAIR
ROCKY'S RIVER REPAIR
LOCATION:
MIDDLETOWN, CT
INDUSTRY:
SERVICES
FOOD &
BEVERAGE
TOOL(S):
ADOBE ILLUSTRATOR
ADOBE
ILLUSTRATOR
BUILT:
2025
.01 REQUEST:
.01 REQUEST:
Rocky's River Repair is a small boat mechanic shop in Connecticut. They wanted a logo with a vintage lab mascot, similar to old college branding.
Rocky's River Repair is a small boat mechanic shop in Connecticut. They wanted a logo with a vintage lab mascot, similar to old college branding.
.02 DELIVERY:
.02 DELIVERY:
I designed a walking lab mascot in a crew sweater with the shop's initials, holding a wrench for the mechanical work. I gave "Rocky's" the visual weight, with the full name underneath, borrowing from classic college mascot layouts.
I designed a walking lab mascot in a crew sweater with the shop's initials, holding a wrench for the mechanical work. I gave "Rocky's" the visual weight, with the full name underneath, borrowing from classic college mascot layouts.
.03 RESULT:
.03 RESULT:
The branding landed well and turned into the start of several follow-up projects. The client liked that it made them stand out from the competition.
The branding landed well and turned into the start of several follow-up projects. The client liked that it made them stand out from the competition.
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026