CATEGORY:
MEDIA
THE LENS
THE LENS
LOCATION:
SAN DIEGO, CA
INDUSTRY:
REAL ESTATE
FOOD &
BEVERAGE
TOOL(S):
ADOBE AFTEREFFECTS
ADOBE
ILLUSTRATOR
BUILT:
2024
.01 REQUEST:
.01 REQUEST:
Longfellow is a life science real estate developer launching a national broker newsletter called "The Lens." It's meant to give a closer look at the industry from a developer's perspective. They wanted a logo transition that would connect their existing brand to the new newsletter identity.
Longfellow is a life science real estate developer launching a national broker newsletter called "The Lens." It's meant to give a closer look at the industry from a developer's perspective. They wanted a logo transition that would connect their existing brand to the new newsletter identity.
.02 DELIVERY:
.02 DELIVERY:
I revealed the Longfellow text within the icon itself, then broke it apart into six shapes. Those shapes morphed into an aperture icon, animated to mimic a camera shutter. The sequence closed with "LENS" appearing as if it were developing through vintage film photography.
I revealed the Longfellow text within the icon itself, then broke it apart into six shapes. Those shapes morphed into an aperture icon, animated to mimic a camera shutter. The sequence closed with "LENS" appearing as if it were developing through vintage film photography.
.03 RESULT:
.03 RESULT:
The client loved the logo-to-logo transition. It worked well enough that it became the studio's go-to intro for future videos, and it's still in use today.
The client loved the logo-to-logo transition. It worked well enough that it became the studio's go-to intro for future videos, and it's still in use today.
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026
Let's connect!
UI/UX designed and built by me, in Framer
Updated 2026