CATEGORY:

MEDIA

THE LENS

THE LENS

LOCATION:

SAN DIEGO, CA

INDUSTRY:

REAL ESTATE

FOOD &
BEVERAGE

TOOL(S):

ADOBE AFTEREFFECTS

ADOBE
ILLUSTRATOR

BUILT:

2024

.01 REQUEST:

.01 REQUEST:

Longfellow is a life science real estate developer that is starting a national broker newsletter titled "The Lens' offering a closer look at the industry from a developer perspective. They requested a logo transition from their traditional brand to reveal the Lens logo, creating a connection between the company and their newsletter.

Longfellow is a life science real estate developer that is starting a national broker newsletter titled "The Lens' offering a closer look at the industry from a developer perspective. They requested a logo transition from their traditional brand to reveal the Lens logo, creating a connection between the company and their newsletter.

.02 DELIVERY:

.02 DELIVERY:

Using the Longfellow logo icon, I revealed the Longfellow text through the icon itself. From there, I took the icon apart into the six shapes that make it up and morphed them into the aperture icon. I then animated the aperture to mimic the motion of a photo being taken, followed by the "LENS" text developing on screen the way film would in an old camera.

Using the Longfellow logo icon, I revealed the Longfellow text through the icon itself. From there, I took the icon apart into the six shapes that make it up and morphed them into the aperture icon. I then animated the aperture to mimic the motion of a photo being taken, followed by the "LENS" text developing on screen the way film would in an old camera.

.03 RESULT:

.03 RESULT:

The client was stoked with the logo-to-logo transitions. It was engaging enough that it became the studio's go-to intro for future videos. It's still in rotation today.

The client was stoked with the logo-to-logo transitions. It was engaging enough that it became the studio's go-to intro for future videos. It's still in rotation today.

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026

Let's connect!

UI/UX designed and built by me, in Framer

Updated 2026