.01 REQUEST
May Financial Group manages finances for NFL players. Their old logo was a football helmet with their initials, with the full name set in tiny type below. They wanted to modernize it while keeping football as the main theme.
.02 CONCEPTS
Inspired by NCAA football game badges, reimagined as our own.
Combines football and the Rocky Mountains into one badge, representing both their industry and their home.
Takes the original logo, simplifies the design, and fixes the hierarchy.
.03 THE WINNER
Rough Draft
Final Draft
The team was attached to their existing logo, so instead of replacing it, I gave it a full makeover. I drew a modern football helmet in the company's colors and kept their original font, but fixed the hierarchy. The top line is now big and bold, the bottom line thin and small.
.04 BRAND IDENTITY
Primary
Horizontal
Wordmark
Icon
Extras
.05 RESULT
They loved the final logo. They'd had the old one for years, so it took some convincing to make certain changes, but in the end they were proud of it and put it on everything.
