BONGO
GOLF
INDUSTRY:
ENTERTAINMENT
CATERGORY:
BRANDING
TOOL(S):
ADOBE ILLUSTRATOR
BUILT:
2025
LOCATION:
BOSTON, MA
REQUEST:
Bongo Golf is a mobile golf simulator company looking for branding that stuck with a golf theme without feeling generic. They needed two separate assets: a primary logo for branding, and a standalone mascot for merchandise, not one combined mark.
DELIVERY:
For the logo, the initials "bg" became the concept, if you add club-like extensions to the letters, they suggest the moment just before and just after a golf swing. The "b" holds the ball in front of it, ready to swing, while the "g" shows the ball already gone. For the mascot, I illustrated a bongo , type of deer, with clubs. Giving Bongo Golf a distinct character to use across merchandise and marketing.
RESULT:
The client was thrilled that the "bg" logo was simple and clever, capturing the concept right away, in fact, it was one of the first ideas presented, and it quickly became his clear favorite of the two assets. The real challenge was finding the right font for the "BONGO GOLF" word mark, one that matched the tone and style of the "bg" icon. He also liked the bongo mascot, which now runs alongside the logo across the brand's merchandise.
